Social media websites exploded in popularity only a few years ago and they are now used so much that they’ve managed to become a part of our everyday language. Businesses are rushing to be a part of the social conversation, both as a method of connecting with their customers and advancing their own PR strategy. Until very recently there were only a few “large players” in the social media scene, particularly for businesses within the UK: Facebook, Twitter and YouTube stood apart as networks that immediately warmed to being used by businesses and with large enough user bases that seemed like obvious choices.
But now for every Facebook and Twitter, there are dozens of smaller and often more niche websites of a similar vein. Facebook has admitted that their use by teenagers has decreased, potentially due to the fact that many parents are now on the site and younger internet users desire a degree of separation. With so many sites to choose from and so many different ways to interact with your customers, it’s a good idea to set a good business foundation for your social media.