!Local SEO is a type of search engine optimisation (SEO) that focuses on improving a business's visibility in local search results. These search results are shown when someone searches for a business or service in a specific area. For example, they might search for ‘financial advisor in Bristol’ or ‘Best restaurant near me’.
Any business with a physical location, be it a country, city or even a local neighborhood, that is looking to increase traffic, can benefit from this. Read on to find out top tips and strategies to help your business succeed in this area.
Avoiding Deceptive SERP Results
Don’t be fooled by the results you see! Before we start, it is important to understand that the results you see on your own computer may not accurately reflect reality. This is due to personalised results. Search engines will often show you results based on your search history and browsing behaviour. This can skew the results you see when you search for your own site in Google, so it is best to use an SEO tool to track your rankings and give you unbiased search results.
Local SEO Strategies
Google Business Profile
Google Business Profile (GBP) is a free tool that allows you to create/claim a listing for your business on Google maps. It is the essential starting point for any local SEO. Make sure your listing is fully optimised with all your business details. Keep the listing up to date with any changes and you can also publish news and promotional items like you can on social media. While filling out this business profile also hop over to Bing and fill out their equivalent on Bing Places.