Top Eight Wordpress Security Tips

Written by Andy Graham on .

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wordpress security top eight tips

Whilst a determined hacker will try many ways to gain access to a website, here are a number of ways to make their lives harder. These tips are very important basic practices if you're running a website that collects information about your users, especially personal information and most importantly credit card data.

Keep your WordPress website up to date!

Always ensure your WordPress installation is up to date. The community behind WordPress (WP) is an extremely active one and when security issues arise, WP is quick to push out a new version. In the admin interface you will always see notifications from WP that a new version is available and also you will see when updates are available for your plugins. You can also activate automatic updates!

Local SEO – How to boost your business’s online visibility

Written by Anna Barrington on .

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Local SEO how to boost your visibility online

!Local SEO is a type of search engine optimisation (SEO) that focuses on improving a business's visibility in local search results. These search results are shown when someone searches for a business or service in a specific area. For example, they might search for ‘financial advisor in Bristol’ or ‘Best restaurant near me’.

Any business with a physical location, be it a country, city or even a local neighborhood, that is looking to increase traffic, can benefit from this. Read on to find out top tips and strategies to help your business succeed in this area.

Avoiding Deceptive SERP Results

Don’t be fooled by the results you see! Before we start, it is important to understand that the results you see on your own computer may not accurately reflect reality. This is due to personalised results. Search engines will often show you results based on your search history and browsing behaviour. This can skew the results you see when you search for your own site in Google, so it is best to use an SEO tool to track your rankings and give you unbiased search results.

Local SEO Strategies

  • Google Business Profile

  • Google Business Profile (GBP) is a free tool that allows you to create/claim a listing for your business on Google maps. It is the essential starting point for any local SEO. Make sure your listing is fully optimised with all your business details. Keep the listing up to date with any changes and you can also publish news and promotional items like you can on social media. While filling out this business profile also hop over to Bing and fill out their equivalent on Bing Places.

GA4 migration - the deadline is looming!

Written by Anna Barrington on .

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Recently you may have received an email from google offering to automatically upgrade your google analytics account.

You have until February 28th to opt out. The automatic migration sounds simple enough, but is it right for your business?

What is GA4?

This is the latest version of google analytics, which includes new features such as cross-platform tracking, enhanced event measurement and machine learning ability. It uses a different data model to Universal Analytics (UA), UA is based on pageviews and sessions, GA4 is based on events and user properties.

It is a significant change to Google Analytics and will give you a bigger picture of your users’ behaviour, but will also require a different approach to tracking and reporting.

Google will stop processing data on 1st July 2023 in your Universal Analytic (UA) accounts.  After this date, all data processing will be on their new platform GA4.

Should I let the upgrade go ahead automatically?

If you have a simple UA setup and do not integrate your data with other platforms, for example a CRM or a marketing platform, an automatic migration may be a way to be up and running with minimal resources.

However, this is not the best choice for all companies, especially if you are using any of the following:

  1. Multiple UA goal types, not just events
  2. You have integrations with other platforms. The automatic migration will cover Google Adwords integration only.
  3. You have more than 50 custom dimensions or 50 custom metrics. The limit for GA4 is 50 for each of these.

The main issue with allowing an automatic migration is your existing events and goals need to fit perfectly with the new data structures in GA4. As the data model is so different this assumption could cause disruption in your data and reporting.

What should I do now?

Many companies have already set up a separate GA4 account that is running alongside their existing UA account so they have comparison data they can use for future reports. If you have not already done so, it is not too late to set up a GA4 account now.  We have a DIY guide on setting up GA4, Tag Manager and linking with Worpress and Joomla websites.  Google also have comprehensive guidelines on the setup here, or contact us and we can set this up for you. But there is no time to delay!

Want to learn more about GA4?

Once you are up and running with a GA4 account, you will need to learn how to make the most of it. There are plenty of free resources that will allow you to be more proficient at GA4. YouTube is a good place to start, google “GA4 free tutorial” and you will get a wealth of resources. If you wish to upskill further Google Analytics Academy is a free online learning platform that gives you courses in Google Analytics. Or talk to our team on what you would like to achieve, and we will be happy to help.

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