At Channel Digital our raison d'ê·tre is all about helping our clients to maximise the effectiveness of their online investment, making their web site attract the right people, and develop sales and enquiries for a business. (Different goals may apply to charity or community web sites, but the process by making them happen, is remarkably similar).
However it is usually the case that a business also exists and functions in the offline world – the real world, and that some of the most valuable online interactions are the ones that tie in best with your real world activities.
So after some discussions with some friends on the subject, we wanted to look here at the interaction between online and offline marketing, and the tools and methods that can be used to tie the two together.
For example looking at attending a show or trade exhibition, what are the type of things that you can do online to assist your presence at the physical event? And what can you do at the event to make maximum use of your web abilities?