Mobile Marketing | Channel Digital

Mobile Marketing

Over 30% of website traffic in the UK is now from mobile devices*, so a well optimised mobile marketing strategy is vital for any business serious about achieving results online. The good news is, our team specialize in all aspects of mobile marketing helping you to achieve the best results in this area.

Targeted Campaigns

We will ensure your mobile site attracts as much targeted, relevant traffic as possible. At Channel our team of experts are skilled at running mobile advertising campaigns that ensure you’re visible to the right people on mobile devices, at the right time using the right medium.

Mobile gives you enormous flexibility in terms of being able to tailor your offering to your audience – for example over 70% of UK mothers own a smartphone** and more than half of these had used the device to make a purchase. Mobile advertising can give you the power to target these types of user precisely. Whether your needs are best suited to mobile search engine advertising, or to mobile display advertising, we will guide you for the best use of your resources. Additionally our team of SEO experts are able to ensure that your site returns as well for searches on mobile devices as it does on desktops through our SEO service.

When you’re talking about mobile, don’t forget tablets – these devices are now owned by approximately 13% of UK households, 69% of whom make at least one purchase per month ***. Our mobile marketing campaigns can be targeted to include tablet devices as standard – the amount of importance you give tablets will vary according to your products and market, but typically “big ticket” or luxury products sell extremely effectively on tablet devices.

Mobile Apps

You may need a mobile application (or app) built to promote your business. Channel are experts at developing concepts for apps and then building them – across Apple IOS, Android, Blackberry or Windows Mobile platforms. This is where our marketing as well as our technical skills come into play – we will work with you to develop the concept and functionality you’re looking for in an app, before we write the code to deliver it.

*Mobify 2013
**Babycentre 2012
***Inmobi/Mobext 2013

Mobile Services

  • Once you have decided to develop a mobile friendly website, there are a number of factors you need to consider before getting started.  

    Channel can guide you through this process, offering advice based on knowledge and experience of developing sites for other clients.

    You have two options:

    • Build a new website specifically for mobile phones
    • Modify your existing website to be compatible across both mobile and computer platforms
    Read more...
  • At Channel Digital, we have the experience and skill to develop Mobile Phone Apps for iOS, Android, Blackberry and Windows Mobile platforms.

    We work with our clients to understand what they want to achieve with their app before developing the best solution to meet their needs. 

    The reach of mobile phones is wide, and continually growing.  iOS and increasingly Android remain the market leaders, but Windows, and to a lesser extent Blackberry, are increasingly growing their market share.  

    With 4 main competing platforms, each has its pros and cons, and we are happy to advise on which is the most appropriate for your sector and target market to deliver the best results.

    Read more...
  • Over 30% of website traffic in the UK is now from mobile devices*, so a well optimised mobile marketing strategy is vital for any business serious about achieving results online. The good news is, our team specialize in all aspects of mobile marketing helping you to achieve the best results in this area.

    Targeted Campaigns

    We will ensure your mobile site attracts as much targeted, relevant traffic as possible. At Channel our team of experts are skilled at running mobile advertising campaigns that ensure you’re visible to the right people on mobile devices, at the right time using the right medium.

    Read more...

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