Here at Channel, we have a deep heritage in Search Engine Optimisation (SEO). Our team includes some of the most experienced and knowledgeable specialists in the industry.
Channel websites are built with best practice SEO principles in mind, using our depth of industry experience to achieve the results you need for your website - page 1 of Google. Our SEO services are available for you, whether or not your initial website build was delivered by Channel.
Our SEO campaigns, executed by our team of experienced consultants, are supported by best of breed technology that allows us to operate your project with the highest level of efficiency.
Our Approach to SEO
This can be summarised as 3 streams of work, all of which are bespoke built for you. We do not use off-the-shelf solutions as we believe it's important to respond to our clients specific requirements individually:
We conduct a thorough analysis of your website to establish the ability of Google to crawl and index each item of content that your site contains. This exercise is supported by a specialist technology platform that enables us to quickly and effectively crawl the largest of websites and identify precisely any technical issues that may exist. We precisely document any arising issues and our consultants design appropriate solutions, for implementation by Channel or by client developers.
Channel conducts a comprehensive Keyphrase Analysis Exercise to ensure that the navigational structure of your website, page titles, headings, internal links etc are fully optimised to take optimal advantage of keyphrase patterns in Google.
We also have a team of specialist copywriters who can create fully optimised, compelling on page website content that facilitates high conversion rates and leads to prominent search engine rankings.
Outreach and linkbuilding
One of the benefits of Channel's years of SEO experience is our deep understanding of Google and best practice in linkbuilding. The acquisition of targeted inbound links to your website is a key element to success in SEO, but Google’s algorithm is constantly evolving, so techniques that worked in this area in the past are no longer valid.
Our consultants are experienced in developing and executing creative, content driven linkbuilding and outreach strategies which are effective, but also play strictly within Google's guidelines.
Our team use techniques including:
- Bespoke blogger outreach
- Content creation (not just text, but also graphics and even video)
- Creation of bespoke tools to incentivise webmasters to pass targeted, relevant links that adhere to Google’s guidelines whilst delivering the required SEO benefit.
All of Channel's SEO campaigns are completely transparent.
We deliver regular performance reports which are clear and comprehensive. If they ever contain something you don't understand, we are always happy to discuss the results with you, to make sure you area completely clear about how your SEO campaign is working for you.