Search Engine Optimisation Cornwall | Digital Markeing

Search Engine Optimisation

Here at Channel, we have a deep heritage in Search Engine Optimisation (SEO).  Our team includes some of the most experienced and knowledgeable specialists in the industry.

Channel websites are built with best practice SEO principles in mind, using our depth of industry experience to achieve the results you need for your website - page 1 of Google.  Our SEO services are available for you, whether or not your initial website build was delivered by Channel.

Our SEO campaigns, executed by our team of experienced consultants,  are supported by best of breed technology that allows us to operate your project with the highest level of efficiency.

 

Our Approach to SEO

This can be summarised as 3 streams of work, all of which are bespoke built for you. We do not use off-the-shelf solutions as we believe it's important to respond to our clients specific requirements individually: 

Technical optimisation

We conduct a thorough analysis of your website to establish the ability of Google to crawl and index each item of content that your site contains. This exercise is supported by a specialist technology platform that enables us to quickly and effectively crawl the largest of websites and identify precisely any technical issues that may exist. We precisely document any arising issues and our consultants design appropriate solutions, for implementation by Channel or by client developers.

Content optimisation

Channel conducts a comprehensive Keyphrase Analysis Exercise to ensure that the navigational structure of your website, page titles, headings, internal links etc are fully optimised to take optimal advantage of keyphrase patterns in Google.

We also have a team of specialist copywriters who can create fully optimised, compelling on page website content that facilitates high conversion rates and leads to prominent search engine rankings.  

Outreach and linkbuilding

One of the benefits of Channel's years of SEO experience is our deep understanding of Google and best practice in linkbuilding. The acquisition of targeted inbound links to your website is a key element to success in SEO, but Google’s algorithm is constantly evolving, so techniques that worked in this area in the past are no longer valid.

Our consultants are experienced in developing and executing creative, content driven linkbuilding and outreach strategies which are effective, but also play strictly within Google's guidelines. 

Our team use techniques including:

  • Bespoke blogger outreach
  • Content creation (not just text, but also graphics and even video)
  • Creation of bespoke tools to incentivise webmasters to pass targeted, relevant links that adhere to Google’s guidelines whilst delivering the required SEO benefit.

Reporting

All of Channel's SEO campaigns are completely transparent.  

We deliver regular performance reports which are clear and comprehensive. If they ever contain something you don't understand, we are always happy to discuss the results with you, to make sure you area completely clear about how your SEO campaign is working for you.

Please get in touch with us to discuss how our SEO expertise can help your website.

Digital Marketing Services

  • Here at Channel, we have a deep heritage in Search Engine Optimisation (SEO).  Our team includes some of the most experienced and knowledgeable specialists in the industry.

    Channel websites are built with best practice SEO principles in mind, using our depth of industry experience to achieve the results you need for your website - page 1 of Google.  Our SEO services are available for you, whether or not your initial website build was delivered by Channel.

    Our SEO campaigns, executed by our team of experienced consultants,  are supported by best of breed technology that allows us to operate your project with the highest level of efficiency.

    Read more...
  • Web marketing & PPC advertising

    The world of advertising and marketing is changing. As more and more consumers are turning to the internet to research and buy their products, its significance continues to increase. Online advertising spend in the UK alone is estimated to reach £5bn for 2012 (4% growth on the previous year), whilst 2011 saw year-on-year growth of 14.4%.

    At Channel Digital, we have significant expertise in the optimisation of online marketing campaigns to generate strong ROI for our clients

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  • One of the big growth areas on the internet has been social media, and more recently, the growth in social media marketing. It is one of the fastest growing forms of marketing at present, and it's here to stay in one form or another.

    Social media represents a new style of engagement for businesses and it enables you to talk directly to large numbers of existing and future customers.  This is a huge step away from the traditional "Top-Down" form of advertising, where businesses pay vast amounts for a prime time tv slot to push their product to a passive audience. This form of advertising still has its place within your marketing strategy, but social media marketing creates a much more immediate and interactive relationship between product and customer.  It also allows businesses to take a much more forensic approach to targeted marketing campaigns.

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  • The most critical considerations when planning your email campaign are the source of your prospects or mailing list and the nature and quality of your communications.

    Your marketing list

    Usually, the most effective option is to build your marketing list using a well crafted and attractive opt-in offer which allows you to capture the details of interested people directly via your website.  Optimising your site for the right kind of traffic in advance will help you determine whether you have generated a strong level of interest and opt-ins. Building your own list also means that everyone on it has chosen to hear from you - their search, resultiing in them landing on your website, was targeted to what you offer.  So you have already taken the first step towards answering their question and demonstrating your credibility as a potential trusted supplier.

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  • Get the best out of your Joomla website and boost your search engine rankings

    Joomla is a great CMS for building websites, which is why we ofen use it. But its 'out of the box' package can be a bit limited.  So when setting up your Joomla website, it makes sense to get a little help from Joomla SEO specialists who know what they're doing and can help you get the best out of it to make sure it’s optimised to perform as it should in the search engines.

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