Channel Digital

Channel Digital

Our new website has been built using a mobile compatible framework ideal of viewing easily on smart phones and tablet computers. 

Hearing Loss Cornwall

Hearing Loss Cornwall

As part of their rebranding process, the Cornwall Deaf Association asked us to design and develop their new website with a simplified version for access via mobile platforms.

HypnoBirthing App

The Hypnobirthing Centre

This mobile app was created for both brand recognition and to provide informaton and interaction for parents to be.  It includes in app paid upgrades for both audio and a book.

Mobile

At Channel Digital, we work with clients to develop Apps for mobile phones, mobile and tablet friendly websites, and online marketing (M-Commerce) campaigns across mobile phone and tablet platforms.  

With growth in this arena set to go sky high this year let our expert team guide you to gain the best ROI we can. 

Mobile websites

We have a heritage of website development which we've transferred into our mobile practice, using responsive design principles.  We can also develop separate mobile-specific websites, which is useful if you need a simplified or cut-down version tailored for mobile visitors.  

Mobile marketing

Channel's team will help you make sense of the fast paced and rapidly changing mobile marketing environment, to help your business get the best from it. Our depth of experience in this area means we can integrate mobile with the rest of your marketing, including the more familiar online PPC, to generate a positive ROI.

If you have an existing website, but need traffic from mobile devices, our mobile search engine advertising services build dedicated campaigns that are specific to smartphones or tablets, or both.

Mobile apps

We have a dedicated team with experience of building mobile Apps for iOS, Android and Windows. We also have a good understanding of the market so can advise on the most suitable platform for your business.

Growing mobile ownership and use

Below are some fascinating statistics which really emphasize how important this sector is now and how the market is literally going to skyrocket.  Is your business ready to take advantage of this lucrative niche?

According to recent Ofcom research:

  • Over 58% of the UK population now own a smartphone
  • Up to 28% of households are predicted to own a tablet within the next 12 months. 

Faster domestic broadband speeds also mean that people are using their phones and tablets to access the internet more and more:

  • 42% use their phones to use social networks
  • 51% watch video clips
  • 40% consider their phone to be ‘the most important device for accessing the internet’
  • 20% research products on their phone whilst watching telephones

Increased sales

Statistics from the Internet Advertising Bureau (IAB) also show sales via mobile devices are also increasing dramatically. UK sales totalled £181.5m for the first half of 2012 - 132% growth on the previous year, and 39% average annual growth is predicted to 2016, totalling around £4.8 billion. And in the run-up to Christmas 2012, smartphones and tablets accounted for over a quarter of all clicks on paid search ads (Kenshoo).

According to Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau, 60 out of UK’s 100 biggest advertisers don’t have mobile-optimised websites. But he estimates that visitors will spend almost 70% more time on a site which is mobile optimised. These kind of statistics show how much room for growth there is in this market, and how beneficial it is likely to be to your business.

 

 

Mobile Services

  • Once you have decided to develop a mobile friendly website, there are a number of factors you need to consider before getting started.  

    Channel can guide you through this process, offering advice based on knowledge and experience of developing sites for other clients.

    You have two options:

    • Build a new website specifically for mobile phones
    • Modify your existing website to be compatible across both mobile and computer platforms
    Read more...
  • At Channel Digital, we have the experience and skill to develop Mobile Phone Apps for iOS, Android, Blackberry and Windows Mobile platforms.

    We work with our clients to understand what they want to achieve with their app before developing the best solution to meet their needs. 

    The reach of mobile phones is wide, and continually growing.  iOS and increasingly Android remain the market leaders, but Windows, and to a lesser extent Blackberry, are increasingly growing their market share.  

    With 4 main competing platforms, each has its pros and cons, and we are happy to advise on which is the most appropriate for your sector and target market to deliver the best results.

    Read more...
  • Over 30% of website traffic in the UK is now from mobile devices*, so a well optimised mobile marketing strategy is vital for any business serious about achieving results online. The good news is, our team specialize in all aspects of mobile marketing helping you to achieve the best results in this area.

    Targeted Campaigns

    We will ensure your mobile site attracts as much targeted, relevant traffic as possible. At Channel our team of experts are skilled at running mobile advertising campaigns that ensure you’re visible to the right people on mobile devices, at the right time using the right medium.

    Read more...

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