The Hypnobirthing Association were looking for a Digital Marketing Agency to help them create an online presence to help them promote the Association and its existing members, recruit new members and inform mothers about hypnobirthing as an effective method of natural childbirth.
Our team of developers began by creating a Joomla website built around a core Members’ Directory using SobiPro. Once this core structure was in place, our Digital Marketing team began working with the Association to create quality content using keyword research to optimise individual pages and help them rank more quickly on search engine results pages.
Combined Organic and Paid SEO Campaign
When the website was ready to go live, we combined our organic SEO with a targeted Google AdWords campaign. This was based around the core keywords we had already identified, to ensure that the Hypnobirthing Association was able to appear at the top of Page 1 on Google immediately through paid advertising, allowing time for the website to move up the organic search results.
This double-pronged approach is a very effective way of promoting a brand new website as it gives you an immediate position on Page 1 as your site gradually builds its presence on the internet. Ideally, the AdWords campaign is then switched off once your site has reached page 1 for your identified keywords, as its work is now done.
Strong 1st Quarter Results
- Average position: 1.3
- CTR: 4.25%
- Avg CPC £0.62
- 370% increase in site visits
- 370% increase in total Google Pagviews
- Consistent Bounce Rate of 50%
- Consistent 50:50 split between new and returning visitors