Speeding up your website became even more important – now it matters to Google as well as your visitors.
Google likes to keep the website owner on their toes, making changes to their ranking algorithms which we have to respond to if we want to keep good rankings for our website. Google’s new update is called “Page Experience” and is made up of “Core Web Vitals”, or basically how fast your web page loads for a visitor.
In truth these changes are about making the internet a better overall experience for all its users. For a long while Google has been encouraging faster loading websites, and canny website owners have already adapted. But going live on Google right now are the changes which make this pretty much compulsory, and start pushing slow loading websites, and others with poor user experience, down the rankings.