SSL - what is it, and why your website needs it

Written by Andy Graham on .

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Using SSL Each time you visit a website your online information passes through a number of different computers across the world before it reaches its destination. This is the way the internet works.

However, connecting devices together to communicate with one another does mean any of these computers could potentially read sensitive information you send to the websites you visit - such as credit card details, usernames and passwords.

With so many security and privacy concerns on the web, wouldn't it be great if there was something that would prevent this information being snooped on, and reassure your clients and customers that their visit to your site is private and secure?

Better Facebook sharing with Opengraph Metadata

Written by Channel Digital on .

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facebook sharing with opengraph metadataWith Facebook as much of a force in web marketing as Google these days, it pays to factor it into your web marketing work.
(Here you can see that Facebook remains at No. 2 in Alexa’s global websites, just behind Google.com: http://www.alexa.com/topsites )

Quick Refresher:

You may remember one of the key differences between search and other channels. Search can be described as “sit-forward” style of customer engagement, while Social Media is “sit back”. Google and other search engines are “sit forward”, in that people tend to be at a desk, or at least engaged, because they are looking for something.

Sit back marketing is what you get on Facebook on the whole, and is rather like traditional TV advertising. Your targets are not actively looking for anything, but you are hoping to grab their interest with your message during their leisure time. While the principle is worth bearing in mind when planning any web marketing activities, I’m going to look here at some of the mechanics of making your Facebook “shares” work well.

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