A very powerful free tool for your business is your Google My Business listing. Being right at the heart of Google itself, it is an essential ranking signal for local SEO and when you gain some of those magical 5* reviews, it will help attract new clients to your business.
What is Google My Business?
A free resource that allows you to manage your online presence throughout Google Local results in a comprehensive manner. This presence includes your business details within search and on Google Maps. You can add a myriad of details to your listing including opening hours, images and videos and contact details. You can interact with your customers by responding to their reviews, you can add content to share, information about your products and use your listing to launch adverts.