Digital Marketing is a fascinating - and relatively new - field. It encompasses a range of elements that to the novice can be quite confusing, and even to the more experienced marketeer can sometimes be difficult to keep up with.
Internet marketing also changes frequently. Search engines like Google revise their algorithms to help give their users the best search results they can, new players arrive (particularly in social media), PPC becomes ever more refined and webmasters continue the fight to keep their websites at the top of the search ranking results pages.
Digital marketing and search engine optimisation is something we do on a daily basis, so one of our roles is to make sure we keep up with any changes or updates that could affect the work we do for our clients.
So in this section, we share news and tips which we think are important and that you should know about. We also share our knowledge of the industry by speaking at events, writing in leading industry publications, publishing blog articles and keeping our followers informed of latest developments through our social media accounts.