Digital marketing does not have a 'one size fits all' solution. We recognise that it is a complex area and that every individual digital marketing campaign needs a unique approach based on the specific needs of the client. Our experience across a wide range of sectors gives us the knowledge and experience to help identify how best to meet those needs.
So our process always begins with gaining a detailed understanding of the business we are working with, what they do and what they want to achieve through a digital marketing campign. Only then do we set about creating an online campaign strategy appropriate to their goals, based on what is most likely to deliver the best results.
At Channel Digital, we work closely with our clients, following our tried and tested processes, to ensure we achieve the best results for you. We do not view SEO as a one-off project, instead, we see it as part of an ongoing partnership between you and us, where together we continue working towards achieving and then exceeding your goals.
Search Engine Optimisation (SEO)
The core to effective SEO is making sure enough time and effort is put into the process from the outset, with the correct infrastructure built around it. This includes making sure attention is paid to creating relevant on-page and off-page optimisation using appropriate keywords and search phrases, that give your website the best chance of making it onto page 1 of search engine results pages as quickly as possible. Then, as part of the on-going process, we work towards helping move those phrases as high up on page 1 as we can.
But we are honest with you; getting your website ranking on Page 1 of Google takes time and attention. It’s an art every bit as much as it’s a science, so we don’t promise results overnight. This is why at Channel we view SEO as an on-going process, not a quick-fix.
Google’s changes to their algorithms determining how they rank search results (the Penguin and Panda updates) are placing more and more emphasis on the quality of the content of your website, and how frequently you update it, as well as the quality of other websites which link to you. This means you need to be paying more and more attention to the content marketing side of any digital marketing campaign.
We help clients develop full content marketing strategies, recommending content to include on your site or post onto other suitable websites linking back to you. We can also write content for you if you simply don’t have the time.
Channel can also create professionally written multi-language content through our network of international partners.
Pay Per Click (PPC) Advertising
PPC advertising is another method for promoting your business and products online. We mainly work with Google AdWords in this area, as Google is by far the most popular search engine, but we are also work with PPC on other search engines such as Bing.
At Channel Digital, we can create one-off time-limited PPC campaigns if you have a product to promote over only a short timeframe. We also work with our clients to create and maintain long term campaigns, often used by as part of a wider integrated online marketing strategy, including an SEO campaign to reap the benefits of cost-free organic searches. We take a flexible approach to PPC campaigns, as they tend to evolve over time in response to site traffic and visitor behaviour. This means that we don't walk away once the campaign has been set up (unless you want us to!), but instead monitor it to ensure we can help clients achieve the best ROI possible.
Social Media Marketing
Social media networks like Facebook, Twitter, LinkedIn and Google+ continue to grow, and in response, we work with clients to create a Social Media Marketing strategy based around what you want to achieve from your campaign and what audience you want to engage with. Every client is different and so every campaign will be different, with varying levels of engagement on different networks as they all behave in varying ways. With this in mind, we can create campaigns and advise you on what approach will best suit you. We can also deliver your social media marketing, as we understand that this can be quite a time consuming activity if it is to be done properly. Members of our team also offer social media training to both individuals and groups to help get them started.
Email Marketing is the key to converting a one-time visitor to your website into a long term customer through direct mailing. It gives you the opportunity to develop that first contact into a fully fledged relationship, and demonstrate, over time, the value of the information and services you offer. The most successful sites on the web (Facebook, Amazon, eBay, for example) make excellent use of internet marketing to keep people returning time and again to their sites. This process helps support your web business and increasing profitability by targeting customers and potential customers who've previously shown an interest in you.