Rodda & Hocking are well established glaziers, providing windows, doors, conservatories and double glazing in Cornwall. In November 2010, Rodda & Hocking contacted Channel, with the aim of increasing visitor traffic and sales through their website.
As a result of the campaign, visitor traffic has increased 10-fold since December 2010 and continues in an upward trend.
As a consequence of the SEO campaign, Rodda & Hocking are now ranking on the first page of Google for 12 of their keywords, a vast improvement from the 3 when we started the campaign.
Not re-inventing the wheel
Working with their existing site, we tweaked the structure to improve the Search Engine Friendliness of their URLs, and have almost completed our initial SEO contract. During the campaign we have made use of Google Local, ensuring that Rodda & Hocking are clearly visible for their key search phrases, making them easily discoverable for windows, double glazing and conservatories in Cornwall.
Last year, Rodda & Hocking were paying an agency to manage their AdWords campaign. They were concerned they were not receiving value for money and asked us to review the campaign.
It soon became clear that it was similar to many of the poor value for money adwords campaigns flooding the market at the moment. These campaigns guarantee a certain number of Google page one rankings. To be able to afford to do this they bid on keywords no one else is bidding on or searching for. So whilst you may find yourself on page one for Google, if no one is looking for that search term it is not going to increase your traffic.
We set them up with a comprehensive campaign and set up conversion tracking, and the number of clicks per month is now steadily increasing.
After the success of the SEO campaign Rodda & Hocking are now embarking on a complete revamp of their website to create an all ‘bells and whistles’ site. This will provide a great user experience and a professional new design which will increase the number of leads coming from the online arena.