Website Speed - Why it is so important in 2024

Written by Joe Frost on .

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lightening

Your website speed has never been as important as it is now.   It really does affect everything! 

Google's own research shows that the longer a user has to wait for a page to load, the more chance they will leave your site, with the probability of bounce increasing by 32% as page load time goes from 1 second to 3 seconds.  That is a lot of potential customers leaving a website that is loading slowly. 

 If your page load times are greater than 2.5 seconds, there is every chance that you can get an improvement.

Website Speed Report

Find out if your website speed is fast enough using the following tests:

Top Eight Wordpress Security Tips

Written by Andy Graham on .

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wordpress security top eight tips

Whilst a determined hacker will try many ways to gain access to a website, here are a number of ways to make their lives harder. These tips are very important basic practices if you're running a website that collects information about your users, especially personal information and most importantly credit card data.

Keep your WordPress website up to date!

Always ensure your WordPress installation is up to date. The community behind WordPress (WP) is an extremely active one and when security issues arise, WP is quick to push out a new version. In the admin interface you will always see notifications from WP that a new version is available and also you will see when updates are available for your plugins. You can also activate automatic updates!

Local SEO – How to boost your business’s online visibility

Written by Anna Barrington on .

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Local SEO how to boost your visibility online

!Local SEO is a type of search engine optimisation (SEO) that focuses on improving a business's visibility in local search results. These search results are shown when someone searches for a business or service in a specific area. For example, they might search for ‘financial advisor in Bristol’ or ‘Best restaurant near me’.

Any business with a physical location, be it a country, city or even a local neighborhood, that is looking to increase traffic, can benefit from this. Read on to find out top tips and strategies to help your business succeed in this area.

Avoiding Deceptive SERP Results

Don’t be fooled by the results you see! Before we start, it is important to understand that the results you see on your own computer may not accurately reflect reality. This is due to personalised results. Search engines will often show you results based on your search history and browsing behaviour. This can skew the results you see when you search for your own site in Google, so it is best to use an SEO tool to track your rankings and give you unbiased search results.

Local SEO Strategies

  • Google Business Profile

  • Google Business Profile (GBP) is a free tool that allows you to create/claim a listing for your business on Google maps. It is the essential starting point for any local SEO. Make sure your listing is fully optimised with all your business details. Keep the listing up to date with any changes and you can also publish news and promotional items like you can on social media. While filling out this business profile also hop over to Bing and fill out their equivalent on Bing Places.

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