How to attract customers with your free google business listing

Written by Anna Barrington on .

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google my businessA very powerful free tool for your business is your Google My Business listing. Being right at the heart of Google itself, it is an essential ranking signal for local SEO and when you gain some of those magical 5* reviews, it will help attract new clients to your business.   

What is Google My Business?

A free resource that allows you to manage your online presence throughout Google Local results in a comprehensive manner. This presence includes your business details within search and on Google Maps. You can add a myriad of details to your listing including opening hours, images and videos and contact details. You can interact with your customers by responding to their reviews, you can add content to share, information about your products and use your listing to launch adverts.

Building Website Links Using Directories

Written by Anna Barrington on .

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Choosing high quality directories to list your website on is an important first step to raising your visibility online.  Google uses this in their algorithms to help rank your website and of course this will also help direct more people to your business.  There are several things that you need to consider:

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Better Facebook sharing with Opengraph Metadata

Written by Channel Digital on .

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facebook sharing with opengraph metadataWith Facebook as much of a force in web marketing as Google these days, it pays to factor it into your web marketing work.
(Here you can see that Facebook remains at No. 2 in Alexa’s global websites, just behind )

Quick Refresher:

You may remember one of the key differences between search and other channels. Search can be described as “sit-forward” style of customer engagement, while Social Media is “sit back”. Google and other search engines are “sit forward”, in that people tend to be at a desk, or at least engaged, because they are looking for something.

Sit back marketing is what you get on Facebook on the whole, and is rather like traditional TV advertising. Your targets are not actively looking for anything, but you are hoping to grab their interest with your message during their leisure time. While the principle is worth bearing in mind when planning any web marketing activities, I’m going to look here at some of the mechanics of making your Facebook “shares” work well.

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