SEO Audit

Having a clear road map at the start is essential to succeeding at SEO. Our SEO Audit will provide that, clearly showing you the quick wins (which we will help you get ASAP!) and the areas that need continued and sustained work. Our reports are not push-button automated ones; they are in-depth analyses of your website, your audience, and your competitive marketplace. From deep dives into puzzling technical issues to an immersive look into your marketplace to spot golden opportunities that will truly transform your business.

“Channel Digital is a fantastic firm to work with. Since engaging them in August 2023,  we have found the team to be highly capable, responsive and, as importantly, transparent in our dealings with them. In an industry where not all web developers are “born equally,” Channel Digital is a breath of fresh air. Our only regret - we did not find them earlier!”  Robert Colville, The Lazy Trader

What is included in an SEO Audit

Technical Audit

Technical SEO can have a huge impact on your search engine rankings.  Below is a list of common areas we will review.  

• Crawlability and Indexability: Ensuring search engines can crawl and index your site
• Site Architecture: Reviewing the structure and organisation of your site
• SSL Certificate: Check validity and expiry date
• URL Structure: Checking for correctly formatted and user-friendly URLs
• HTTPS Status: Ensuring your site uses secure HTTPS protocols
• XML Sitemap: Verifying the sitemap is correctly formatted and submitted
• Page Speed: Analysing page load times and content compression and areas for improvement
• Mobile-Friendliness: Ensuring the site is responsive and works well on mobile devices
• Robots.txt File: Checking for proper configuration to guide search engine crawlers
• Site Errors: Identifying broken links, 4XX status codes, website and server errors, and other issues
• Schema Markup: Review existing schema and suggesting updates as needed
• Image Optimisation: Ensuring images are properly compressed and have alt tags

Specific Issues

You may have a specific issue you need us to look at that does not fit in with some of these easier to define errors. We are experts at uncovering hidden technical issues that can have far reaching knock-on effects. 

SEO Audit

• Traffic Overview:  Including a ranking report, landing page report and traffic overview report. 
• Word Count: Review content to ensure there is sufficient content for the search engines to understand what the content is about
• Meta data: Including title tags, meta descriptions, length and any duplication.
• Headings: H1 headings and any pages missing these
• Redirects: Review any temporary redirects to ensure they are needed
• Website Links: Comparing to competitors and assessing the quality of links
• Duplicate content: Flagging duplicates and suggesting options 

Competitor analysis

What do your competitors rank for? We will assess their spam score, linking domains, and how this compares to you. This includes examples of good online practice.

Keyword Research

A comprehensive dive into your business area, including competitor rankings, theme areas, existing rankings, and keyword gaps. This is organised into a comprehensive target keyword list categorised into niche areas with quick wins highlighted.

Content Optimisation

A detailed look at an example keyword and target content page. This demonstrates what you need to gain a page 1 ranking for this keyword. Mapping out other keywords and creating a full content strategy is undertaken during an SEO Campaign or a Content Strategy Report.

Local SEO

Assessing your existing presence and identifying available opportunities.

Our SEO Audit is a comprehensive report that clearly sets out the work needed to ensure your website performs well online.  The technical work can be undertaken by the Channel team or your own developers.  For ongoing website marketing, we can work in collaboration with your team, or you can outsource all the work to our team.  We look forward to working with you.