Rossiter Wealth Management: Local SEO Success

The Challenge: Shifting traffic from existing brand awareness to new local client acquisition

When Rossiter Wealth Management, led by Stuart Rossiter, launched its website on the Vision network in 2022, the primary source of organic traffic was from brand searches. While this indicated strong existing client recognition, the goal was to significantly expand the client base by attracting new prospects searching for financial services in the local area. The objective was to achieve high rankings for critical local search terms such as “IFA Somerset” and “financial adviser Bridgewater”.

Our Strategy: A Focused Local SEO Campaign          

We initiated a comprehensive Local SEO strategy, a process crucial for boosting a business's online visibility (read more about our approach to Local SEO). Our campaign focused on the foundational pillars of local search authority:

1. NAP Consistency and Directories: We conducted a thorough review of existing directory listings to ensure NAP consistency (Name, Address, and Phone number), claiming and cleaning up accessible profiles to send important trust signals to the search engines.
2. Platform Presence: We created new, optimised listings on Google Business Profile and Bing My Places. We made sure to include target keywords within all directory descriptions.
3. On-Site Optimisation: We strategically optimised the website homepage with meta data (title and description) with our target keywords.

Overcoming the Google Business Profile Verification Hurdle

A significant step in the process involved claiming and verifying the Google Business Profile. This essential step, which historically involved relatively simple verification techniques, has become increasingly challenging, especially if you are required to do a video verification. With our remote support and our detailed Google business verification guidance, Stuart was able to become verified. Our full guide can be read here: Google Business Listing Video Verification: The Definitive Guide.

The Results: 160% Growth in Traffic

The concerted Local SEO effort yielded outstanding results for Rossiter Wealth Management.

1. Traffic Transformation: Prior to the campaign, traffic was dominated by brand searches. Post-implementation, we saw a significant increase in traffic from high-intent local search terms, such as "financial advisor" and "financial advisor bridgwater." This has led to a number of new enquiries for potential clients who discovered Stuart's business through general searches.
2. Website Growth: Comparing year-on-year data, the strategic shift has driven an increase in overall website traffic of over 160%.
3. Reputation Authority: Stuart has been highly successful in leveraging his online presence to build trust, accumulating an impressive 39 (and counting!) 5-star reviews on his Google Business Listing.

Client Feedback

"I have been using Channel Digital now for nearly two years and I am more than happy with the service they provide. Any query I have asked has been responded to promptly and I am delighted with the website they have made for me. I would not hesitate to refer them to anyone I know." Stuart Rossiter, Owner, Rossiter Wealth Management

Visit Rossiter Wealth Management