Award winning Dicky Bag is a Newquay based company created by Barry and Mandy Davies. They manufacture and sell a unique bag that is the complete solution for dog poop pick up.
Brief - A new look
Trading since 2008, Barry and Mandy first came to us to create their original site and help them launch their online presence with an ecommerce CMS and a comprehensive online marketing campaign. Their original site has served them well, but with technology updates and more focus on mobile and international expansion, it was time to refresh their online presence with a new design and build. We were delighted to continue our partnership with them and have thoroughly enjoyed the opportunity to design and build their new website.
Technology - WordPress and WooCommerce
We migrated their original Joomla 1.5 site with Virtuemart to a WordPress site with WooCommerce, including all existing products, orders and customers. WooCommerce makes managing an online store simple, with reasonable levels of flexibility and several vital features such as inventory and tax management, secure payments and shipping integration. This has helped streamline their back office processes and improved efficiencies.
Keeping rankings during migration
As the old site was very well optimised for SEO, and was an amazing source of organic search traffic, it was important for us to do the following things when building and launching the new site:
- Standards compliant code to make sure everything meets modern technical requirements for search indexing.
- Ensure old URLs were properly redirected to their new, even better optimised, pages.
- Request search engines index the latest version of the site.
This is a key area that is all too often overlooked by website designers and can result in significant loss in traffic. Keeping an eye on traffic and rankings after the transition is important so any dips in traffic can be addressed. Post go-live the Dicky Bag website is continuing on a positive organic trajectory with a year on year growth in organic traffic exceeding 100%.
Feedback from Dicky Bag
“What I love most about Channel Digital is that, although they are well versed in latest website trends, they don’t try to bamboozle me with cryptic terminology by using “Geek - Speak” they translate it clearly into English so even the biggest Technophobe in the company (i.e. me) can understand. I had a vision of what I wanted and they had the knowhow to achieve it and more. They found some neat little tricks to add in to make it even easier for us to operate and enhance the end users experience. We have worked with other website companies but Channel Digital is definitely my first choice when it comes to any future needs, a great service from great guys.” Mandy Davies